Why a Vector Format of your Logo is a must

Why a Vector Format of your Logo is a must

A vector version of any form of artwork for use commercially is an absolute must. But what if you or your client only have a small bitmap version, a scamp, scan or no digital version at all?

Having worked in the design industry for the past 20+ years, one of the biggest frustrations as a designer is being on the receiving end of sub-standard quality assets, be it for print or digital applications. Supplied asset/s that fall short of an acceptable standard will pull the overall standard of any project down.

Transforming your artwork or bitmaps to vector shouldn’t cost the earth and once your logo mark, icon, graphic is vectorised it can be applied to any scale of work. I offer an art-to-vector service for £35 one-off fee*. Simply email the file you need transformed/converted and we will communicate back on a firm cost necessary to complete (*subject to sight of graphic). We also deliver the following vector file formats; AI, EPS and SVG plus a hi res PSD, PNG and bitmap version to cover all bases.

Top tips for creating an effective Landing Page

Top tips for creating an effective Landing Page

You may wonder what purpose or benefit a Landing page can provide. A well crafted landing page can increase conversions for your PPC or email marketing campaigns. Highlight your best-selling products, promote an ongoing sale in your store, and anything in between.

Specially-designed landing page will direct your audience in exactly the direction you want them to take. Creating effective landing pages isn’t the same as crafting a successful website or email newsletter. There are many small details needed to pay attention to when designing a landing page, these include;

  • how to make the Call To Action  layout,
  • how to use Color in web page design,
  • the location of the company LOGO,
  • to enhance the page effect,
  • the title copywriting.

All of which will greatly enhance your conversion rate. Find out more on how you can create and publish landing pages that work for your business.